“And it was that educational piece that then made it acceptable for video-first applications like Snack.” “TikTok taught people how to create really compelling 15- to 30-second videos of themselves,” said Kaplan. There’s no limit on the number of videos users can upload, and these videos can include actual TikToks exported from a personal account.
Users vertically swipe through potential dates like they’re browsing social media. On Kaplan’s app, short, informal, often lip-synced videos replace the static photo-and-profile format of Tinder and Bumble.
“When we came up with the idea for Snack,” said founder Kim Kaplan, who was previously an executive at Plenty of Fish, a dating app bought by the Match Group for $575 million, “it was purely based off of the growth of TikTok.” To the untrained eye, it’s hard to distinguish between a TikTok post and the videos you’ll find on Snack, a new video-based dating app.
